This is an official Press Release directly from Taubman Malls and Twentieth Century Fox.
The young stars of the all-new motion picture event The Chronicles of Narnia: The Voyage of the Dawn Treader, are set to kick off the holiday season in grand fashion by hosting a nationwide 16 city lighting ceremony for the groundbreaking, multi-sensory, new Ice Palaces created by Taubman Centers. The Ice Palaces will feature scenes from The Chronicles of Narnia: The Voyage of the Dawn Treader (www.narnia.com). The ceremony will illuminate Taubman (NYSE: TCO) malls across the country simultaneously as families and fans everywhere gather together in celebration.
On Friday, November 12 at 4 p.m. Pacific/7 p.m. Eastern, actors Georgie Henley (Lucy Pevensie) and Will Poulter (Eustace Clarence Scrubb) will give holiday revelers the first look at the Ice Palaces and their highly anticipated film at the Beverly Center in Los Angeles. The Beverly Center event will stream live to 15 other Taubman shopping centers across the country where children will wave LED wands to simultaneously illuminate the Ice Palaces from coast to coast. The celebration opens the free exhibit for all to experience, ushering in the holiday season and the arrival of Santa Claus.
The Ice Palace Offers a Memorable Narnia Experience for All
Shoppers can experience the enchantment of The Chronicles of Narnia: The Voyage of the Dawn Treader in the Ice Palaces at 16 Taubman shopping centers nationwide from November 12 through December 24. The exhibits, inspired by the magic of winter, feature a color changing 30-foot Ice Palace, encircled with a series of majestic arches and smaller globes that appear to be carved from ice and will immerse visitors with magical vignettes from the land of Narnia. As they walk through falling snow inside the structure, guests will encounter life-like figures portraying scenes from the film and exclusive movie footage integrated in an exciting video show. When visitors enter the Ice Palace’s largest dome, they will be greeted with falling snow and a captivating light show. The journey continues as guests can sit on the Ice Palace throne that’s cool to the touch, and leave their handprint on the interactive ice arch, which features the paw prints of famed Narnian creatures.
The Ice Palace was designed and produced for Taubman by Global Experience Specialists (GES). The all-audience 3D movie from Twentieth Century Fox and Walden Media unfolds on the high seas and on magical islands, as Lucy and her brother Edmond, along with their cousin Eustace, embark on an incredible adventure aboard the ship the Dawn Treader. The movie opens nationwide on December 10.
Finally, guests can take home a piece of their Ice Palace adventure with a photo on the Ice Throne. As with holiday tradition, Santa Claus will also be on hand for photos. Photo Packages will be available for purchase at individual shopping centers which will include special promotional offers from SeeHere.com, Fujifilm’s photo printing, gifting, and sharing website.
The Ice Palace experience will come to life at the following shopping centers:
Special for Opening Day
The first 200 visitors to the Ice Palaces at each shopping center on November 12 will receive a voucher for a free commemorative photo with Santa that can be used that evening or any time prior to November 24. The first 400 children will also be given LED wands to help light the Ice Palace. American Airlines is the official airline sponsor for this event. For more information about the Ice Palace opening event at a specific Taubman shopping center, please visit: www.Taubman.com and click on the Center Website tab.
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In summary, Georgie and Will will be hosting the grand opening of the Ice Palaces at the Beverly Center in Los Angeles on November 12 at 4 PM PST. The event will be streaming live to 15 other Taubman malls throughout the country (listed above). The Ice Palaces will be open through Christmas Eve, and you can get your picture taken with Santa on the Ice Palace Throne.
The Ice Palaces will feature scenes from the Dawn Treader movie, plus show never-before-seen clips from the film in the midst of a snowy room. It promises to be an event not to miss!